Shared Responsibilities for Climate Change Mitigation

The dangers of climate change pose a threat to all of humankind and to ecosystems all over the world. Does this mean that all humans need to equally shoulder the responsibility of mitigating climate change and its effects? The concept of CBDR (common but differentiated responsibilities) is routinely discussed at international negotiations about climate change mitigation. The underlying principle of CBDR in the context of climate change is that highly developed countries have historically contributed far more to climate change and therefore have a greater responsibility to reduce their carbon footprint than less developed countries. The per capita rate of vehicles in the United States is approximately 90 cars per 100 people, whereas the rate in India is 5 cars per 100 people. The total per capita carbon footprint includes a plethora of factors such as carbon emissions derived from industry, air travel and electricity consumption of individual households. As of 2015, the per capita carbon footprint in the United States is ten times higher than that of India, but the discrepancy in the historical per capita carbon footprint is even much greater.

CBDR recognizes that while mitigating carbon emissions in the future is a shared responsibility for all countries, highly developed countries which have contributed substantially to global carbon emissions and climate change for more than a century have a greater responsibility to rein in carbon emissions going forward than less developed countries. However, the idea of “differentiated” responsibilities has emerged as a rather contentious issue. Some representatives of developed countries do not embrace the idea of asking their populations to steeply curb the usage of carbon fuels and achieve strict carbon emission goals, whereas people living in less developed countries face fewer restrictions merely because they are “late developers”. On the other hand, representatives of less developed countries may reject universal standards on carbon emissions which ignore their historical carbon frugality and instead perceive these standards as attempts to curtail their industrial and economic development.

Are citizens of industrialized countries willing to recognize their privileged status and thus contribute more towards climate change mitigation? A team of researchers lead by Reuben Kline at Stony Brook University recently designed a behavioral study published in the journal Nature Human Behavior with volunteer college students from the United States and China to address this question. The students participated in a version of an “economic game” to ascertain how economic advantage would affect their choices. The study consisted of two phases. In the initial “Economic Development Game”, participants were divided into groups of six players and each participant could remove either $0, $1, $2, $3 or $4 per round from a shared pool of money ($180) belonging to the group. There were a total of 10 rounds so the maximum one individual could extract during the 10 rounds was $40. The clever twist in the experimental design was that half the participants were not allowed to extract any money during the first five rounds, so that the total they could have extracted was only $20. The second group thus emulated “late developers” in terms of industrialization and economic growth which merely watched as “early developers” accumulated wealth during the first five rounds.

The second phase of the experiment consisted of the “Climate Game” in which all the participants of a group were asked to return money into the common pool (“climate account”). The amount of money that had to be replenished in each group was 53% of what the group had removed from the common pool of $180 during the “Economic Development Game”. For example, if the combined sum of money removed by all six players in a group, was $100, than the group as a whole had to return $53 during the “Climate Game”. If the group did not meet the 53% target, the group risked a “climate catastrophe” in which all players of a group would lose their earnings. The probability of a catastrophic loss depended on the amount of money extracted during the “Economic Development Game”. If, for example, players in a group depleted $150 during Phase 1 and did not meet the threshold of returning $80 (53% of $150) during Phase 2, there was a 92% chance of a “climate catastrophe” in which all players of a group would lose all earnings. This discouraged greed by individual players and instead encouraged judicious extraction of funds during Phase 1 as well as active replenishment during Phase 2 to meet the 53% target.

The fundamental goal of the study was to understand how “early developers” would act because they had additional time to accumulate wealth during the first five rounds of Phase 1 and whether this advantage would affect their willingness to donate funds into the climate account during Phase 2. The results were quite remarkable and give reasons for hope in regards to how recognizing advantage affects social behavior. “Early developers” initially accumulated funds but then chose to extract less money during the later rounds once the “late developers” entered the game. Furthermore, early developers who had accumulated more funds were also more willing to donate money in order to replenish the “climate account” and help stave off the “climate catastrophe”.

Importantly, these experiments were performed in the United States and China, with similar results in both student populations. Interestingly, a representative quote by a “late developer” participant also explains why “late developers”  had lower rates of donations in Phase 2: “I decided not to contribute any because I felt that the individuals who were able to [appropriate] more money in the first round (early developers) should contribute more because I started with a disadvantage.”

The researchers interpret their data in the context of climate change mitigation behavior and suggest that recognizing one’s privileged status does indeed motivate individuals to greater sacrifice for the common good. The strengths of the study are the elegant design of the two-phase study, the replication of findings in two different countries as well as the inclusion of control groups in which all players were given equal opportunity to extract funds (without subdividing groups into “early” and “late developers”). Reuben Kline and his colleagues recognize the limitations of a highly stylized economic game experiment in a laboratory experiment using young educated college students to infer real world acceptance of carbon frugality by broader groups of citizens and political leaders in developed countries.

However, there is one fundamental issue which is not addressed in the context of this study. The “early” and “late developers” represented highly developed and less developed countries. However, the two countries they chose – United States and China – are marred by a tremendous amount of socio-economic inequality. Fifteen percent of Americans live in poverty even though the United States are often touted as the wealthiest country in the world.  CBDR and the results of the experiment detailed above are predicated on the idea that members of highly developed groups recognize themselves as being advantaged. But if there is such a discrepancy between rich and poor in a highly developed country, how likely is it that socio-economically disadvantaged members of society in a highly developed country will accept their status being labeled as advantaged? Populist political leaders in developed countries appeal to voters who are struggling to pay their bills, and their voters often perceive themselves as marginalized victims. Their income and quality of life may be far higher than that of their counterparts in less developed countries, but it is not clear that they would recognize this as an advantage in the same sense that the “early developer” college students recognized it in the experiment.

The research study by Kline and colleagues indeed provides reason for hope when it comes to climate mitigation behavior as well as perhaps other forms of prosocial behavior. It suggests that recognizing privilege can motivate greater sacrifice for the greater good. However, future studies may need to include a more complex experimental design in which the heterogeneity of “early developers” is addressed and we can derive more insights about how individuals recognize their advantage and privilege.

References

Kline, R., Seltzer, N., Lukinova, E., & Bynum, A. (2018). Differentiated responsibilities and prosocial behaviour in climate change mitigation.  Nature Human Behavior, 2: 653-661.

Note: An earlier version of this article was first published on the 3Quarksdaily blog.

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The Psychology of Collective Memory

Do you still remember the first day of school when you started first grade? If you were fortunate enough (or in some cases, unfortunate enough) to run into your classmates from way back when, you might sit down and exchange stories about that first day in school. There is a good chance that you and your former classmates may differ in the narratives especially regarding some details but you are bound to also find many common memories. This phenomenon is an example of “collective memory”, a term used to describe the shared memories of a group which can be as small as a family or a class of students and as large as a nation. The collective memory of your first day in school refers to a time that you personally experienced but the collective memory of a group can also include vicarious memories consisting of narratives that present-day group members may not have lived through. For example, the collective memory of a family could contain harrowing details of suffering experienced by ancestors who were persecuted and had to abandon their homes. These stories are then passed down from generation to generation and become part of a family’s defining shared narrative. This especially holds true for larger groups such as nations. In Germany, the collective memory of the horrors of the holocaust and the Third Reich have a profound impact on how Germans perceive themselves and their identity even if they were born after 1945.

The German scholar Aleida Assmann is an expert on how collective and cultural memory influences society and recently wrote about the importance of collective memory in her essay “Transformation of the Modern Time Regime” (PDF):

All cultures depend upon an ability to bring their past into the present through acts of remembering and remembrancing in order to recover not only acquired experience and valuable knowledge, exemplary models and unsurpassable achievements, but also negative events and a sense of accountability. Without the past there can be no identity, no responsibility, no orientation. In its multiple applications cultural memory greatly enlarges the stock of the creative imagination of a society.

Assmann uses the German word Erinnerungskultur (culture of remembrance) to describe how the collective memory of a society is kept alive and what impact the act of remembrance has on our lives. The Erinnerungskultur widely differs among nations and even in a given nation or society, it may vary over time. It is quite possible that the memories of the British Empire may evoke nostalgia and romanticized images of a benevolent empire in older British citizens whereas younger Brits may be more likely to focus on the atrocities committed by British troops against colonial subjects or the devastating famines in India under British rule.

Much of the research on collective memory has been rooted in the humanities. Historians and sociologists have studied how historical events enter into the collective memory and how the Erinnerungskultur then preserves and publicly interacts with it. However, more recently, cognitive scientists and psychologists have begun exploring the cognitive mechanisms that govern the formation of collective memory. The cognitive sciences have made substantial advances in researching individual memory – such as how we remember, mis-remember or forget events – but much less is known how these processes apply to collective memory. The cognitive scientists William Hirst, Jeremey Yamashiro and Alin Coman recently reviewed the present psychological approaches to study how collective memories are formed and retained, and they divided up the research approaches into two broad categories: Top-down research and bottom-up research.

Top-down research identifies historical or cultural memories that persist in a society and tries to understand the underlying principles. Why do some historical events become part of the collective memory whereas others do not? Why do some societies update their collective memories based on new data whereas others do not? Hirst and his colleagues cite a study which researched how people updated their beliefs following retractions and corrections issued by the media following the 2003 Iraq war. The claims that the Iraqi forces executed coalition prisoners of war after they surrendered or the initial reports about the discovery of weapons of mass destruction were both retracted but Americans were less likely to remember the retraction whereas Germans were more likely to remember the retraction and the corrected version of the information.

Bottom-up research of collective memory, on the other hand, focuses on how individuals perceive events and then communicate these to their peers so that they become part of a shared memory canon. Researchers using this approach focus on the transmission of memory from local individuals to a larger group network and how the transmission or communication between individuals is affected by the environment. In a fascinating study of autobiographical memory, researchers studied how individuals from various nations dated autobiographical events. Turks who had experienced the 1999 earthquake frequently referenced it, similar to Bosnians who used the civil war to date personal events. However, Americans rarely referenced the September 11, 2001 attacks to date personal events. This research suggested that even though some events such as the September 11, 2001 attacks had great historical and political significance, they may not have had as profound a personal impact on the individual lives of Americans as did the civil war in Bosnia.

Hirst and his colleagues point out that cognitive research of collective memory is still in its infancy but the questions raised at the interface of psychology, neuroscience, history and sociology are so fascinating that this area will likely blossom in the decades to come. The many research questions that will emerge in the near future will not only integrate cutting-edge cognitive research but will likely also address the important phenomenon of the increased flow of information – both by migration of individuals as well as by digital connectedness. This research could have a profound impact on how we define ourselves and what we learn from our past to shape our future.

Reference

Hirst W et al. (2018). “Collective Memory from a Psychological Perspective” Trends in Cognitive Science, 22 (5): 438-451

 

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Note: An earlier version of this article was first published on the 3Quarksdaily blog.

The Science of Tomato Flavors

Don’t judge a tomato by its appearance. You may salivate when thinking about the luscious large red tomatoes you just purchased in your grocery store, only to find out that they are extremely bland and lack flavor once you actually bite into them after preparing the salad you had been looking forward to all day. You are not alone. Many consumers complain about the growing blandness of fruits. Up until a few decades ago, it was rather challenging to understand the scientific basis of fruit flavors. Recent biochemical and molecular studies of fruits now provide a window into fruit flavors and allow us to understand the rise of blandness.

In a recent article, the scientists Harry Klee and Denise Tieman at the University of Florida summarize some of the most important recent research on the molecular biology of fruit flavors, with a special emphasis on tomatoes. Our perception of “flavor” primarily relies on two senses – taste and smell. Taste is perceived by taste receptors in our mouth, primarily located on the tongue and discriminates between sweet, sour, salty, bitter and savory. The sensation of smell (also referred to as “olfaction”), on the other hand, has a much broader catalog of perceptions. There are at least 400 different olfactory receptors present in the olfactory epithelium – the cells in the nasal passages which perceive smells – and the combined activation of various receptors can allow humans to distinguish up to 1 trillion smells. These receptors are activated by so-called volatile organic compounds or volatiles, a term which refers to organic molecules that are vaporize in the mouth when we are chewing the food and enter our nasal passages to activate the olfactory epithelium. The tremendous diversity of the olfactory receptors thus allows us to perceive a wide range of flavors. Anybody who eats food while having a cold and a stuffy nose will notice how bland food has become, even though the taste receptors on the tongue remain fully functional.

When it comes to tomato flavors, research has shown that consumers clearly prefer “sweetness”. One obvious determinant of sweetness is the presence of sugars such as glucose or fructose in tomatoes which are sensed by the taste receptors in the mouth. But it turns out that several volatiles are critical for the perception of “sweetness” even though they are not sugars but instead activate the smell receptors in the olfactory epithelium. 6-Methyl-5-hepten-2-one, 1-Nitro-2-phenylethane, Benzaldehyde and 2-Phenylethanol are examples of volatiles that enhance the positive flavor perceived by consumers, whereas volatiles such as Eugenol and Isobutyl acetate are perceived to contribute negatively towards flavor. Interestingly, the same volatiles can have no effect or even the opposite effect on flavor perception when present in other fruits. Therefore, it appears that for each fruit, the sweetness flavor is created by the basic taste receptors which sense sugar levels as well as a symphony of smell sensations activated by a unique pattern of volatiles. But just like instruments play defined yet interacting roles in an orchestra, the effect of volatiles on flavor depends on the presence of other volatiles.

This complexity of flavor perception explains why it is so difficult to define flavor. The story becomes even more complicated because individuals have different thresholds for olfactory receptor activation. Furthermore, even the volatiles linked with a positive flavor perception – either by enhancing flavor intensity or letting the consumer sense a greater “sweetness” then actually present based on sugar levels – may have varying effects when they reach higher levels. Thus, it is very difficult to breed the ideal tomato that will satisfy all consumers. But why is there this growing sense that fruits such as tomatoes are becoming blander? Have we simply not tried enough tomato cultivars? A cultivar is a plant variety that has been bred over time to create specific characteristics, and one could surmise that with hundreds or even thousands of tomato cultivars available, each of us might identify a distinct cultivar that we find most flavorful. The volatiles are generated by metabolic enzymes encoded by genes and differences between the flavor of distinct cultivars is likely a reflection of differences in gene expression for the enzymes that regulate sugar metabolism or volatiles generation.

The problem, according to Klee and Tieman, is that the customers of tomato breeders are tomato growers and not the consumers who garnish their salads or create tomato-based masalas. The goal of growers is to maximize shelf-life, appearance, disease-resistance, yield and uniformity. Breeders focus on genetically manipulating tomato strains to maximize these characteristics. The expression GMO (genetically modified organism) describes the use of modern genetic technology to modify individual genes in crops and often provokes a litany of attacks and criticisms by anti-GMO activists who fear potential risks of such genetic interventions. However, the genetic breeding and manipulation of cultivars has been occurring for centuries or even millennia using traditional low tech methods but these do not seem to provoke much criticism by anti-GMO activists. Even though there is a theoretical risk that modern genetic engineering tools could pose a health risk, there is no scientific evidence that this is actually the case. Instead, one could argue that targeted genetic intervention may be more precise using modern technologies than the low-tech genetic breeding manipulations that have led to the creation of numerous cultivars, many of whom carry the “organic, non-GMO” label.

Klee and Tieman argue that consumers prefer flavor, variety and nutrition instead of the traditional goals of growers. The genetic and biochemical analysis of tomato cultivars now offers us a unique insight into the molecular components of flavor and nutrition. Scientists can now analyze each cultivar that has been generated over the past centuries using the low-tech genetic manipulation of selective breeding and inform consumers as to their flavor footprint. Alternatively, one could also use modern genetic tools such as genome editing and specifically modify flavor components while maintaining disease-resistance and high nutritional value of crops such as tomatoes. The key to making informed, rational decisions is to provide consumers comprehensive information based on scientific evidence as to the nutritional value and flavor of fruits, as well as the actual risks of genetically modifying crops using traditional low tech methods such as selective breeding and grafting or newer methods which involve genome editing.

Reference

Klee, H. J & Denise M. Tieman (2018). The genetics of fruit flavour preferences. Nature Reviews Genetics, (published online March 2018)

Note: An earlier version of this article was first published on the 3Quarksdaily blog.

Neuroprediction: Using Neuroscience to Predict Violent Criminal Behavior

Can neuroscience help identify individuals who are most prone to engage in violent criminal behavior? Will it help the legal system make decisions about sentencing, probation, parole or even court-mandated treatments? A panel of researchers lead by Dr. Russell Poldrack from Stanford University recently reviewed the current state of research and outlined the challenges that need to be addressed for “neuroprediction” to gain traction.  The use of scientific knowledge to predict violent behavior is not new. Social factors such as poverty and unemployment increase the risk for engaging in violent behavior. Twin and family studies suggest that genetic factors also significantly contribute to antisocial and violent behavior but the precise genetic mechanisms remain unclear. A substantial amount of research has focused on genetic variants of the MAOA gene (monoamine oxidase A, an enzyme involved in the metabolism of neurotransmitters). Variants of MAOA have been linked to increased violent behavior but these variants are quite common – up to 40% of the US population may express this variant! As pointed out by John Horgan in Scientific American,  it is impossible to derive meaningful predictions of individual behavior based on the presence of such common gene variants.

One fundamental problem of using social and genetic predictors of criminal violent behavior in the legal setting is the group-to-individual problem. Carrying a gene or having been exposed to poverty as a child may increase the group risk for future criminal behavior but it tells us little about an individual who is part of the group. Most people who grow up in poverty or carry the above-mentioned MAOA gene variant do not engage in criminal violent behavior. Since the legal system is concerned with an individual’s guilt and his/her likelihood to commit future violent crimes, group characteristics are of little help. This is where brain imaging may represent an advancement because it can assess individual brains. Imaging individual brains might provide much better insights into a person’s brain function and potential for violent crimes than more generic assessments of behavior or genetic risk factors.

Poldrack and colleagues cite a landmark study published in 2013 by Eyal Aharoni and colleagues in which 96 adult offenders underwent brain imaging with a mobile MRI scanner before being released from one of two New Mexico state correctional facilities. The prisoners were followed for up to four years after their release and the rate of being arrested again was monitored.

This study found that lower activity in the anterior cingulate cortex (ACC- an area of the brain involved in impulse control) was associated with a higher rate being arrested again (60% in participants with lower ACC activity, 46% in those with higher ACC activity). The sample size and rate of re-arrest was too small to see what the predictive accuracy was for violent crime re-arrests (as opposed to all re-arrests). Poldrack and colleagues lauded the study for dealing with the logistics of performing such complex brain imaging studies by using a mobile MRI scanner at the correctional facilities as well as prospectively monitoring their re-arrest rate. However, they also pointed out some limitations of the study in terms of the analysis and the need to validate the results in other groups of subjects.

Brain imaging is also fraught with the group-to-individual problem. Crude measures such as ACC activity may provide statistically significant correlations for differences between groups but do not tell us much about how any one individual is likely to behave in the future. The differences in the re-arrest rates between the high and low ACC activity groups are not that profound and it is unlikely that they would be of much use in the legal system. So is there a future for “neuroprediction” when it comes to deciding about the sentencing or parole of individuals?

Poldrack and colleagues outline some of the challenges of brain imaging for neuroprediction. One major challenge is the issue of selecting subjects. Many people may refuse to undergo brain imaging and it is quite likely that those who struggle with impulse control and discipline may be more likely to refuse brain scanning or move during the brain scanning process and thus distort the images. This could skew the results because those most likely to succumb to impulse control may never be part of the brain imaging studies. Other major challenges include using large enough and representative sample sizes, replicating studies, eliminating biases in the analyses and developing a consensus on the best analytical methods. Addressing these challenges would advance the field.

It does not appear that neuroprediction will become relevant for court cases in the near future. The points outlined by the experts remind us that we need to be cautious when interpreting brain imaging data and that solid science is required for rushing to premature speculations and hype about using brain scanners in court-rooms.

Reference

Poldrack RA et al. (2017). “Predicting Violent Behavior:What Can Neuroscience Add? Trends in Cognitive Science, (in press).

Note: An earlier version of this article was first published on the 3Quarksdaily blog.

Do We Value Physical Books More Than Digital Books?

Just a few years ago, the onslaught of digital books seemed unstoppable. Sales of electronic books (E-books) were surging, people were extolling the convenience of carrying around a whole library of thousands of books on a portable digital tablet, phones or E-book readers such as the Amazon Kindle. In addition to portability, E-books allow for highlighting and annotating of key sections, searching for keywords and names of characters, even looking up unknown vocabulary with a single touch. It seemed only like a matter of time until E-books would more or less wholly replace old-fashioned physical books. But recent data seems to challenge this notion. A Pew survey released in 2016 on the reading habits of Americans shows that E-book reading may have reached a plateau in recent years and there is no evidence pointing towards the anticipated extinction of physical books.

The researchers Ozgun Atasoy and Carey Morewedge from Boston University recently conducted a study which suggests that one reason for the stifled E-book market share growth may be that consumers simply value physical goods more than digital goods. In a series of experiments, they tested how much consumers value equivalent physical and digital items such as physical photographs and digital photographs or physical books and digital books. They also asked participants in their studies questions which allowed them to infer some of the psychological motivations that would explain the differences in values.

In one experiment, a research assistant dressed up in a Paul Revere costume asked tourists visiting Old North Church in Boston whether they would like to have their photo taken with the Paul Revere impersonator and keep the photo as a souvenir of the visit. Eighty-six tourists (average age 40 years) volunteered and were informed that they would be asked to donate money to a foundation maintaining the building. The donation could be as low as $0, and the volunteers were randomly assigned to either receiving a physical photo or a digital photo. Participants in both groups received their photo within minutes of the photo being taken, either as an instant-printed photograph or an emailed digital photograph. It turned out that the participants randomly assigned to the digital photo group donated significantly less money than those in the physical photo group (median of $1 in the digital group, $3 in the physical group).

In fact, approximately half the participants in the digital group decided to donate no money. Interestingly, the researchers also asked the participants to estimate the cost of making the photo (such as the costs of the Paul Revere costume and other materials as well as paying the photographer). Both groups estimated the cost around $3 per photo, but despite this estimate, the group receiving digital photos was much less likely to donate money, suggesting that they valued their digital souvenir less.

In a different experiment, the researchers recruited volunteer subjects (100 subjects, mean age 33) online using a web-based survey in which they asked participants how much they would be willing to pay for a physical or digital copy of either a book such as Harry Potter and the Sorcerer’s Stone (print-version or the Kindle E-book version) or a movie such as The Dark Knight (DVD or the iTunes digital version). Participants were also asked how much “personal ownership” they would feel for the digital versus the corresponding physical items by completing a questionnaire scored with responses ranging from “strongly agree” to “strongly disagree” to statements such as “feel like it is mine”.  In addition to these ownership questions, they also indicated how much they thought they would enjoy the digital and physical versions.

The participants were willing to pay significantly more for the physical book and physical DVD than for the digital counterparts even though they estimated that the enjoyment of either version would be similar. It turned out that participants also felt a significantly stronger sense of personal ownership when it came to the physical items and that the extent of personal ownership correlated nicely with the amount they were willing to pay.

To assess whether a greater sense of personal ownership and control over the physical goods was a central factor in explaining the higher value, the researchers than conducted another experiment in which participants (275 undergraduate students, mean age of 20) were given a hypothetical scenario in which they were asked how much they would be willing to pay for either purchasing or renting textbooks in their digital and print formats. The researchers surmised that if ownership of a physical item was a key factor in explaining the higher value, then there should not be much of a difference between the estimated values of physical and digital textbook rentals. You do not “own” or “control” a book if you are merely renting it because you will have to give it up at the end of the rental period anyway. The data confirmed the hypothesis. For digital textbooks, participants were willing to pay the same price for a rental or a purchase (roughly $45), whereas they would pay nearly twice that for purchasing a physical textbook ($88). Renting a physical textbook was valued at around $59, much closer to the amount the participants would have paid for the digital versions.

This research study raises important new aspects for the digital economy by establishing that consumers likely value physical items higher and by also providing some insights into the underlying psychology. Sure, some of us may like physical books because of the tactile sensation of thumbing through pages or being able to elegantly display are books in a bookshelf. But the question of ownership and control is also an important point. If you purchase an E-book using the Amazon Kindle system, you cannot give it away as a present or sell it once you are done, and the rules for how to lend it to others are dictated by the Kindle platform. Even potential concerns about truly “owning” an E-book are not unfounded as became apparent during the infamous “1984” E-book scandal, when Amazon deleted purchased copies of the book – ironically George Orwell’s classic which decries Big Brother controlling information –from the E-book readers of its customers because of some copyright infringement issues. Even though the digital copies of 1984 had been purchased, Amazon still controlled access to the books.

Digital goods have made life more convenient and also bring with them collateral benefits such as environment-friendly reduction in paper consumption. However, some of the issues of control and ownership associated with digital goods need to be addressed to build more trust among consumers to gain more widespread usage.

Reference

Atasoy O and Morewedge CK. (2017). “Digital Goods Are Valued Less Than Physical Goods. Journal of Consumer Research, (in press).

Note: An earlier version of this article was first published on the 3Quarksdaily blog.

Optimizing Ourselves into Oblivion

The short story “Anekdote zur Senkung der Arbeitsmoral” (“An anecdote about the lowering of work ethic”) is one of the most famous stories written by the German author Heinrich Böll. In the story, an affluent tourist encounters a poorly clad fisherman who is comfortably napping in his boat. The assiduous tourist accidentally wakes up the fisherman while taking photos of the peaceful scenery – blue sky, green sea, fisherman with an old-fashioned hat – but then goes on to engage the lounging fisherman in a conversation. The friendly chat gradually turns into a sermon in which the tourist lectures the fisherman about how much more work he could be doing, how he could haul in more fish instead of lazing about, use the profits to make strategic investments, perhaps even hire employees and buy bigger boats in a few years. To what end, the fisherman asks. So that you could peacefully doze away at the beach, enjoying the beautiful sun without any worries, responds the enthusiastic tourist.

I remembered Böll’s story which was written in the 1960s – during the post-war economic miracle years (Wirtschaftswunder) when prosperity, efficiency and growth had become the hallmarks of modern Germany – while recently reading the book “Du sollst nicht funktionieren” (“You were not meant to function”) by the German author and philosopher Ariadne von Schirach. In this book, von Schirach criticizes the contemporary obsession with Selbstoptimierung (self-optimization), a term that has been borrowed from network theory and computer science where it describes systems which continuously adapt and “learn” in order to optimize their function. Selbstoptimierung is now used in a much broader sense in German culture and refers to the desire of individuals to continuously “optimize” their bodies and lives with the help of work-out regimens, diets, self-help courses and other processes. Self-optimization is a routine learning process that we all engage in. Successful learning of a new language, for example, requires continuous feedback and improvement. However, it is the continuous self-optimization as the ultimate purpose of life, instead of merely serving as  a means to an end that worries von Schirach.

She draws on many examples from Körperkult (body-cult), a slavish worship of the body that gradually replaces sensual pleasure with the purpose of discipling the body. Regular exercise and maintaining a normal weight are key factors for maintaining health but some individuals become so focused on tracking steps and sleep duration on their actigraphs, exercising or agonizing about their diets that the initial health-related goals become lose their relevance. They strive for a certain body image and resting heart rates and to reach these goals they indulge in self-discipline to maximize physical activity and curb appetite. Such individuals rarely solicit scientific information as to the actual health benefits of their exercise and food regimens and might be surprised to learn that more exercise and more diets do not necessarily lead to more health. The American Heart Association recommends roughly 30-45 minutes of physical activity daily to reduce high blood pressure and the risk of heart attacks and stroke. Even simple and straightforward walking is sufficient to meet these goals, there is no need for two-hour gym work-outs.

Why are we becoming so obsessed with self-optimization? Unfortunately, von Schirach’s analysis degenerates into a diffuse diatribe against so many different elements of contemporary culture. Capitalist ideology, a rise in narcissism and egotism, industrialization and the growing technocracy, consumerism, fear of death, greed, monetization of our lives and social media are among some of the putative culprits that she invokes. It is quite likely that many of these factors play some role in the emerging pervasiveness of the self-optimization culture – not only in Germany. However, it may be useful to analyze some of the root causes and distinguish them from facilitators. Capitalist ideology is very conducive to a self-optimization culture. Creating beauty and fitness targets as well as laying out timelines to achieve these targets is analogous to developing corporate goals, strategies and milestones. Furthermore, many corporations profit from our obsession with self-optimization. Companies routinely market weight regimens, diets, exercise programs, beauty products and many other goods or services that generate huge profits if millions of potential consumers buy into the importance of life-long self-optimization. They can set the parameters for self-optimization – ideal body images – and we just obey. According to the German philosopher Byung-Chul Han, such a diffusion of market logic and obedience to pre-ordained parameters and milestones into our day-to-day lives results in an achievement society which ultimately leads to mental fatigue and burnout.  In the case of “working out”, it is telling that a supposedly leisure physical activity uses the expression “work”, perhaps reminding us that the mindset of work persists during the exercise period.

But why would we voluntarily accept these milestones and parameters set by others? One explanation that is not really addressed by von Schirach is that obsessive self-optimization with a focus on our body may represent a retreat from the world in which we feel disempowered. Those of us who belong to the 99% know that our voices are rarely heard or respected when it comes to most fundamental issues in society such as socioeconomic inequality, rising intolerance and other forms of discrimination or prejudice. When it comes to our bodies, we may have a sense of control and empowerment that we do not experience in our work or societal roles. Self-discipline of our body gives our life a purpose with tangible goals such as lose x pounds, exercise y hours, reduce your resting heart rate by z.

Self-optimization may be a form of Ersatzempowerment but it comes at a great cost. As we begin to retreat from more fundamental societal issues and instead focus on controlling our bodies, we also gradually begin to lose the ability to dissent and question the meaning of actions. Working-out and dieting are all about How, When and What – how do I lose weight, what are my goals, when am I going to achieve it. The most fundamental questions of our lives usually focus on the Why – but self-optimization obsesses so much about How, When and What that one rarely asks “Why am I doing this?” Yet it is the Why that gives our life meaning, and self-optimization perhaps illustrates how a purpose-driven life may lose its meaning. The fisherman prompted the tourist to think about the Why in Böll’s story and perhaps we should do the same to avoid the trap of an obsessive self-optimization culture.

Reference:

von Schirach, Ariadne. Du sollst nicht funktionieren: für eine neue Lebenskunst. Klett Cotta, 2014.

 

Note: An earlier version of this article was first published on the 3Quarksdaily blog. 

Dismantle the Poverty Trap by Nurturing Community Trust

Would you rather receive $100 today or wait for a year and then receive $150? The ability to delay immediate gratification for a potentially greater payout in the future is associated with greater wealth. Several studies have shown that the poor tend to opt for immediate rewards even if they are lower, whereas the wealthy are willing to wait for greater rewards. One obvious reason for this difference is the immediate need for money. If food has to be purchased and electricity or water bills have to be paid, then the instant “reward” is a matter of necessity. Wealthier people can easily delay the reward because their basic needs for food, shelter and clothing are already met.

Unfortunately, escaping from poverty often requires the ability to delay gratification for a greater payout in the future. Classic examples are the pursuit of higher education and the acquisition of specialized professional skills which can lead to better-paying jobs in the future. Attending vocational school, trade school or college paves the way for higher future wages, but one has to forego income during the educational period and even incur additional debt by taking out educational loans. Another example is of delayed gratification is to invest capital – whether it is purchasing a farming tool that increases productivity or investing in the stock market – which in turn can yield greater pay-out. However, if the poor are unable to pursue more education or make other investments that will increase their income, they remain stuck in a vicious cycle of increasing poverty.

Understanding the precise reasons for why people living in poverty often make decisions that seem short-sighted, such as foregoing more education or taking on high-interest short-term loans, is the first step to help them escape poverty. The obvious common-sense fix is to ensure that the basic needs of all citizens – food, shelter, clothing, health and personal safety – are met, so that they no longer have to use all new funds for survival. This is obviously easier in the developed world, but it is not a trivial matter considering that the USA – supposedly the richest country in the world – has an alarmingly high poverty rate. It is estimated that more than 40 million people in the US live in poverty, fearing hunger and eviction from their homes. But just taking care of these basic needs may not be enough to help citizens escape poverty. A recent research study by Jon Jachimowicz at Columbia University and his colleagues investigated “myopic” (short-sighted) decision-making of people with lower income and identified an important new factor: community trust.

The researchers first used an online questionnaire (647 participants) to assess trust and asked participants to choose between a payoff in the near future that is smaller and a larger pay-off in the distant future. They also measured community trust by asking participants to agree or disagree with statements such as “There are advantages to living in my neighborhood” or I would like my child(ren) to be raised in the neighborhood I currently live in”. They found that lower income participants were more likely to act in a short-sighted manner if they had low levels of trust in their communities. In a second online experiment, the researchers recruited roughly 100 participants from each state in the US and assessed their community trust levels. They then obtained real-world data on payday loans – a sign of very short-sighted financial decision-making because people take out cash advances at extraordinarily high interest rates that have to be paid back when they get their paycheck – for each state. They found that the average community trust for each state was related to the use of payday loans. In states with high average community trust ratings, people were less likely to take out these payday loans, and this trend remained even when the researchers took into account unemployment rates and savings rates for each state.

Even though these findings all pointed to a clear relationship between community trust and sound financial decision-making, the results did not prove that increased community trust is an underlying cause that helps improve the soundness of financial decisions. To test this relationship in a real-world setting, the researchers conducted a study in rural Bangladesh by collaborating with an international development organization based in Bangladesh. The vast majority of participants in this study were poor even by Bangladeshi standards, earning less than $1/day per household member. The researchers adapted the community trust questionnaire and the assessment of financial decision-making for the rural population, with live interviewers asking the questions and filling out the responses for the participants. After assessing community trust and the willingness to delay financial rewards for greater payouts in the future, half of the participants received a two year intervention to increase community trust. This intervention involved volunteers from the community that acted as intermediaries between the local government and the rural population, providing input into local governance and community-level decisions (for example in the distribution of social benefits and the allocation of funds for development projects).

At the end of the two year period, participants who had received the community intervention showed significant increases in their community trust levels and they also improved their financial decision-making. They were more likely to forego immediate lower financial rewards for greater future rewards when compared to the villagers who did not receive any special intervention.

By combining correlational data from the United States with an actual real-world intervention to build community trust, the researchers show how important it is to build trust when we want to help fellow humans escape the “poverty trap“. This is just an initial study with a limited group of participants and a narrow intervention that needs to be replicated in other societies and with long-term observation of the results to see how persistent the effects are. But the results should make all of us realize that just creating “jobs, jobs, jobs” is not enough. We need to invest in the infrastructures of communities and help citizens realize that they are respected members of society with a voice. Empowering individuals and ensuring their safety, dignity and human rights are necessary steps if we are serious about battling poverty.

Reference

Jachimowicz, J. M., Chafik, S., Munrat, S., Prabhu, J. C., & Weber, E. U. (2017). Community trust reduces myopic decisions of low-income individuals. Proceedings of the National Academy of Sciences, 201617395.

Note: An earlier version of this post was first published on the 3Quarksdaily blog.

Jachimowicz, J., Chafik, S., Munrat, S., Prabhu, J., & Weber, E. (2017). Community trust reduces myopic decisions of low-income individuals Proceedings of the National Academy of Sciences DOI: 10.1073/pnas.1617395114

Are American Professors More Responsive to Requests Made by White Male Students?

Less than one fifth of PhD students in the United States will be able to pursue tenure track academic faculty careers once they graduate from their program. Reduced federal funding for research and dwindling support from the institutions for their tenure-track faculty are some of the major reasons for why there is such an imbalance between the large numbers of PhD graduates and the limited availability of academic positions. Upon completing the program, PhD graduates have to consider non-academic job opportunities such as in the industry, government agencies and non-profit foundations but not every doctoral program is equally well-suited to prepare their graduates for such alternate careers. It is therefore essential for prospective students to carefully assess the doctoral program they want to enroll in and the primary mentor they would work with. The best approach is to proactively contact prospective mentors, meet with them and learn about the research opportunities in their group but also discuss how completing the doctoral program would prepare them for their future careers.

The vast majority of professors will gladly meet a prospective graduate student and discuss research opportunities as well as long-term career options, especially if the student requesting the meeting clarifies the goal of the meeting. However, there are cases when students wait in vain for a response. Is it because their email never reached the professor because it got lost in the internet ether or a spam folder? Was the professor simply too busy to respond? A research study headed by Katherine Milkman from the University of Pennsylvania suggests that the lack of response from the professor may in part be influenced by the perceived race or gender of the student.

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Milkman and her colleagues conducted a field experiment in which 6,548 professors at the leading US academic institutions (covering 89 disciplines) were contacted via email to meet with a prospective graduate student. Here is the text of the email that was sent to each professor.

Subject Line: Prospective Doctoral Student (On Campus Next

Monday)

Dear Professor [surname of professor inserted here],

I am writing you because I am a prospective doctoral student with considerable interest in your research. My plan is to apply to doctoral programs this coming Fall, and I am eager to learn as much as I can about research opportunities in the meantime.

I will be on campus next Monday, and although I know it is short notice, I was wondering if you might have 10 minutes when you would be willing to meet with me to briefly talk about your work and any possible opportunities for me to get involved in your research. Any time that would be convenient for you would be fine with me, as meeting with you is my first priority during this campus visit.

 Thank you in advance for your consideration.

Sincerely,

[Student’s full name inserted here]

As a professor who frequently receives emails from people who want to work in my laboratory, I feel that the email used in the research study was extremely well-crafted. The student only wants a brief meeting to explore potential opportunities without trying to extract any specific commitment from the professor. The email clearly states the long-term goal – applying to doctoral programs. The tone is also very polite and the student expresses willingness of the prospective student to a to the professor’s schedule. Each email was also personally addressed with the name of the contacted faculty member.

Milkman’s research team then assessed whether the willingness of the professors to respond depended on the gender or ethnicity of the prospective student.  Since this was an experiment, the emails and student names were all fictional but the researchers generated names which most readers would clearly associate with a specific gender and ethnicity.

Here is a list of the names they used:

White male names:  Brad Anderson, Steven Smith

White female names:  Meredith Roberts, Claire Smith

Black male names: Lamar Washington, Terell Jones

Black female names: Keisha Thomas, Latoya Brown

Hispanic male names: Carlos Lopez, Juan Gonzalez

Hispanic female names: Gabriella Rodriguez, Juanita Martinez

Indian male names: Raj Singh, Deepak Patel

Indian female names: Sonali Desai, Indira Shah

Chinese Male names; Chang Huang, Dong Lin

Chinese female names: Mei Chen, Ling Wong

The researchers assessed whether the professors responded (either by agreeing to meet or providing a reason for why they could not meet) at all or whether they simply ignored the email and whether the rate of response depended on the ethnicity/gender of the student.

The overall response rate of the professors ranged from about 60% to 80%, depending on the research discipline as well as the perceived ethnicity and gender of the prospective student. When the emails were signed with names suggesting a white male background of the student, professors were far less likely to ignore the email when compared to those signed with female names or names indicating an ethnic minority background. Professors in the business sciences showed the strongest discrimination in their response rates. They ignored only 18% of emails when it appeared that they had been written by a white male and ignored 38% of the emails if they were signed with names indicating a female gender or ethnic minority background. Professors in the education disciplines ignored 21% of emails with white male names versus 35% with female or minority names. The discrimination gaps in the health sciences (33% vs 43%) and life sciences (32% vs 39%) were smaller but still significant, whereas there was no statistical difference in the humanities professor response rates. Doctoral programs in the fine arts were an interesting exception where emails from apparent white male students were more likely to be ignored (26%) than those of female or minority candidates (only 10%).

The discrimination primarily occurred at the initial response stage. When professors did respond, there was no difference in terms of whether they were able to make time for the student. The researchers also noted that responsiveness discrimination in any discipline was not restricted to one gender or ethnicity. In business doctoral programs, for example, professors were most likely to ignore emails with black female names and Indian male names. Significant discrimination against white female names (when compared to white males names) predicted an increase in discrimination against other ethnic minorities. Surprisingly, the researchers found that having higher representation of female and minority faculty at an institution did not necessarily improve the responsiveness towards requests from potential female or minority students.

This carefully designed study with a large sample size of over 6,500 professors reveals the prevalence of bias against women and ethnic minorities at the top US institutions. This bias may be so entrenched and subconscious that it cannot be remedied by simply increasing the percentage of female or ethnic minority professors in academia. Instead, it is important that professors understand that they may be victims of these biases even if they do not know it. Something as simple as deleting an email from a prospective student because we think that we are too busy to respond may be indicative of an insidious gender or racial bias that we need to understand and confront. Increased awareness and introspection as well targeted measures by institutions are the important first steps to ensure that students receive the guidance and mentorship they need, independent of their gender or ethnic background.

Reference:

Milkman KL, Akinola M, Chugh D. (2015). What Happens Before? A Field Experiment Exploring How Pay and Representation Differentially Shape Bias on the Pathway Into Organizations. Journal of Applied Psychology, 100(6), 1678–1712.

Note: An earlier version of this post was first published on the 3Quarksdaily Blog.

Milkman KL, Akinola M, & Chugh D (2015). What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations. The Journal of applied psychology, 100 (6), 1678-712 PMID: 25867167

Imagine: Listening to Songs Which Make Us More Generous

It does not come as a surprise that background music in a café helps create the ambience and affects how much customers enjoy sipping their cappuccinos. But recent research suggests that the choice of lyrics can even impact the social behavior of customers. The researcher Nicolas Ruth and his colleagues from the University of Würzburg (Bavaria, Germany) assembled a playlist of 18 songs with pro-social lyrics which they had curated by surveying 74 participants in an online questionnaire as to which songs conveyed a pro-social message. Examples of pro-social songs most frequently nominated by the participants included “Imagine” by John Lennon or “Heal the World” by Michael Jackson. The researchers then created a parallel playlist of 18 neutral songs by the same artists in order to truly discern the impact of the pro-social lyrics.

Here is an excerpt of both playlists

Artist                                    Pro-social playlist               Neutral playlist

P!nk                                         Dear Mr. President                    Raise Your Glass

John Lennon                           Imagine                                     Stand By Me

Michael Jackson                    Heal the World                         Dirty Diana

Nicole                                      Ein bisschen Frieden               Alles nur für dich

Pink Floyd                               Another Brick in the Wall      Wish You Were Here

Scorpions                                Wind of Change                        Still Loving You

Wiz Khalifa                              See You Again                          Black and Yellow

The researchers then arranged for either the neutral or the pro-social playlist to be played in the background in a Würzburg café during their peak business hours and to observe the behavior of customers. The primary goal of the experiment was to quantify the customers’ willingness to pay a surcharge of 0.30 Euros for fair trade coffee instead of regular coffee. Fair trade coffee is more expensive because it is obtained through organizations which offer better trading conditions to coffee bean farmers, prohibit child labor and support sustainable farming practices. Information about fair trade coffee was presented on a blackboard in the center of the café so that all customers would walk past it and the server was trained by the researchers to offer the fair trade surcharge in a standardized manner. The server also waited for a minimum of six minutes before taking the orders of guests so that they would be able to hear at least two songs in the background. During the observation period, 123 customers heard the prosocial playlist whereas 133 heard the neutral playlist.

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The effect of this brief exposure to prosocial songs was quite remarkable. The percentage of customers who opted for the more expensive fair trade coffee option doubled when they head prosocial songs! Only 18% of customers hearing the neutral playlist were willing to pay the extra 0.30 Euros – even though they had also seen the information board about the benefits of fair trade coffee – but 38% of the customers hearing prosocial songs opted for the fair trade option.

Interestingly, hearing prosocial songs did not affect the tipping behavior of the customers. Independent of what music was playing in the background, customers tipped the server roughly 12% of the bill. This is in contrast to a prior study conducted in a French restaurant in which hearing prosocial songs increased the tipping behavior. One factor explaining the difference could be the manner by which the songs were selected. The French study specifically created a playlist of prosocial songs with French lyrics whereas the Würzburg playlist contained mostly English-language songs, often with global themes such as world peace, brotherhood and abolishing boundaries. Supporting fair trade may be more consistent with the images evoked by these global-themed songs than increased tipping of a server in Germany. It is also important to note that servers or waiters in Germany are comparatively well-compensated by restaurants and cafés, therefore they do not really depend on their income from tips.

The Würzburg experiment raises some intriguing questions about how music – either consciously or subconsciously – affects our immediate decision-making. The researchers went to great lengths to minimize confounding factors by matching up songs from the same artists in both playlists. Their work is also one of the first examples of a field study in a real-world setting because prior studies linking music and pro-social behavior have been mostly conducted in laboratory settings where pro-social behavior is experimentally simulated. But one also needs to consider some caveats before generalizing the results of the study.

Würzburg is a university town where students represent a significant proportion of the population. The researchers estimated that more than 40% of the customers were in their 20s, consistent with a principal student clientele which may be more mindful of the importance of fair trade. The history of Würzburg is also noteworthy because more than 80% of the city was destroyed in a matter of minutes during the Second World War when the British Royal Air force firebombed this predominantly civilian city and killed an estimated 5,000 residents. Residents of the city may be therefore especially sensitive to songs and imagery that evoke the importance of peace and the perils of war.

Some of the next steps in exploring this fascinating link between background music and behavior is to replicate the findings in other cities and also with participants from varying age groups and cultural backgrounds. Another avenue of research could be to assess whether the content of the lyrics affects distinct forms of behavior. Are there some prosocial songs which would increase local prosocial behavior such as tipping or supporting local charities whereas others may increase global social awareness? How long do the effects of the music last? Are customers consciously aware of the lyrics they are hearing in the background or are they just reacting subconsciously? The number of questions raised by this study shows us how exciting the topic is and that we will likely see more field studies in the years to come that will enlighten us.

References

1.              Ruth, N. (2016). “Heal the World”: A field experiment on the effects of music with prosocial lyrics on prosocial behavior. Psychology of Music, (in press).

2.              Jacob, C., Guéguen, N., & Boulbry, G. (2010). Effects of songs with prosocial lyrics on tipping behavior in a restaurant. International Journal of Hospitality Management, 29(4), 761-763.

 

Note: An earlier version of this article was first published on the 3Quarksdaily blog.

 

Ruth, N. (2016). “Heal the World”: A field experiment on the effects of music with prosocial lyrics on prosocial behavior Psychology of Music DOI: 10.1177/0305735616652226

Shame on You, Shame on Me: Shame as an Evolutionary Adaptation

Can shame be good for you? We often think of shame as a shackling emotion which thwarts our individuality and creativity. A sense of shame could prevent us from choosing a partner we truly love, speaking out against societal traditions which propagate injustice or pursuing a profession that is deemed unworthy by our peers. But if shame is so detrimental, why did we evolve with this emotion? A team of researchers led by Daniel Sznycer from the Center for Evolutionary Psychology at the University of California, Santa Barbara recently published a study in the Proceedings of the National Academy of Sciences which suggests that shame is an important evolutionary adaptation. According to their research which was conducted in the United States, Israel and India, the sense of shame helps humans avoid engaging in acts that could lead to them being devalued and ostracized by their community.

A Belgian Iron ‘scolds bridle’ or ‘branks’ mask, with bell, used to publicly humiliate and punish, mainly women, for speaking out against authority, nagging, brawling with neighbors, blaspheming or lying via Wellcome Images

For their first experiment, the researchers enrolled participants in the USA (118 participants completed the study; mean age of 36; 53% were female) and India (155 participants completed the study, mean age of 31, 38% were female) using the online Amazon Mechanical Turk crowdsourcing platform as well as 165 participants from a university in Israel (mean age of 23; 81% female). The participants were randomly assigned to two groups and presented with 29 scenarios: The “shame group” participants were asked to rate how much shame they would experience if they lived through any given scenario and whereas the “audience group” participants were asked how negatively they would rate a third-party person of the same age and gender as the participants in an analogous scenario.

Here is a specific scenario to illustrate the study design:

Male participants in the “shame group” were asked to rate “At the wedding of an acquaintance, you are discovered cheating on your wife with a food server” on a scale ranging from 1 (no shame at all) to 7 (a lot of shame).

Female participants in the “shame group” were asked to rate “At the wedding of an acquaintance, you are discovered cheating on your husband with a food server” on a scale ranging from 1 (no shame at all) to 7 (a lot of shame).

Male participants in the “audience group”, on the other hand, were asked to rate “At the wedding of an acquaintance, he is discovered cheating on his wife with a food server” on a scale ranging from 1 (I wouldn’t view him negatively at all) to 7 (I’d view him very negatively).

Female participants in the “audience group” rated “At the wedding of an acquaintance, she is discovered cheating on her husband with a food server” on a scale ranging from 1 (I wouldn’t view her negatively at all) to 7 (I’d view her very negatively).

To give you a sense of the breadth of scenarios that the researchers used, here are some more examples:

You stole goods from a shop owned by your neighbor.

You cannot support your children economically.

You get into a fight in front of everybody and your opponent completely dominates you with punch after punch until you’re knocked out.

You receive welfare money from the government because you cannot financially support your family.

You are not generous with others.

For each of the 29 scenarios, the researchers created gender-specific “shame” and “audience” versions. The “audience group” reveals how we rate the bad behavior of others (devaluation) whereas the “shame group” provides information into how much shame we feel if we engage in that same behavior. By ensuring that participants only participated in one of the two groups, the researchers were able to get two independent scores – shame versus devaluation – for each scenario.

The key finding of this experiment was that the third-party devaluation scores were highly correlated with the shame scores in all three countries. For example, here are the mean “shame scores” for the wedding infidelity scenario indicating that people in all three countries would have experienced a lot of shame:

USA: 6.5

India: 5.7

Israel: 6.7

The devaluation scores from the third-party “audience group” suggested that people viewed the behavior very negatively:

USA: 6.4

India: 5.1

Israel: 6.6

For nearly all the scenarios, the researchers found a surprisingly strong correlation between devaluation and shame and they also found that the correlation was similarly strong in each of the surveyed countries.

The researchers then asked the question whether this correlation between personal shame and third-party negative valuation was unique to the shame emotion or whether other negative emotions such as anxiety or sadness would also correlate equally well with devaluation. This experiment was only conducted with the participants in the USA and India. The researchers found that even though the fictitious scenarios elicited some degree of anxiety and sadness in the participants, the levels of anxiety or sadness were not significantly correlated with the extent of devaluation. The researchers interpreted these results as suggesting that there is something special about shame because it tracks so closely with how bad behavior is perceived by others whereas sadness or anxiety do not.

How do these findings inform our view on the evolutionary role of shame? The researchers suggest that instead of designating shame as an “ugly” emotion, it is instead an excellent predictor of how our peers would view our behaviors and thus deter us from making bad choices that could undermine our relationships with members of our community. The strong statistical correlations between shame and negative valuation of the behaviors as well as the universality of this link in the three countries indeed support the conclusions of the researchers. However, there are also so important limitations of these studies. As with many evolutionary psychology studies, it is not easy to ascribe a direct cause-effect relationship based on a correlation. Does devaluation lead to evolving a shame mechanism or is it perhaps the other way around? Does a sense of shame lead to a societal devaluation of certain behaviors such as dishonesty? It is also possible that the participants in the audience group responded with the concept of “shame” in the back of their mind even though they were not asked to directly comment on how shameful the act was. Perhaps their third-party assessments of how bad the behavior was were clouded by their own perceptions of how shameful the behavior would be if they themselves had engaged in it.

Another limitation of the study is that the participants represented a young subgroup of society. The mean ages of 23 (Israel), 31 (India) and 36 (USA) as well as the use of an online Amazon Mechanical Turk questionnaire means that the study results predominantly reflect the views of Millennials. The similarities of the shame and devaluation scores in three distinct cultures are among the most remarkable findings of these studies. However, perhaps they are more reflective of a global convergence of values among the Millennial generation than an underlying evolutionary conservation of an adaptive mechanism.

These limitations should not detract from the provocative questions raised by the studies. They force us to rethink how we view shame. Like all adaptive defense mechanisms, shame could go awry. Our immune function, for example, is an essential defense mechanism but an unfettered immune response can destroy the very body it is trying to protect. Perhaps shame acts in a similar fashion. A certain level of shame could help us function in society by promoting certain moral values such as justice, honesty or generosity. But an excess of shame may become a maladaptive prison which compromises our individuality.

References:

Daniel Sznycer, John Tooby, Leda Cosmides, Roni Porat, Shaul Shalvi, and Eran Halperin. (2016). “Shame closely tracks the threat of devaluation by others, even across cultures” Proceedings of the National Academy of Sciences

Sznycer D, Tooby J, Cosmides L, Porat R, Shalvi S, & Halperin E (2016). Shame closely tracks the threat of devaluation by others, even across cultures. Proceedings of the National Academy of Sciences of the United States of America PMID: 26903649

Note: An earlier version of this article was first published on the 3Quarksdaily blog.